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Writer's pictureDaniela Molano

Embracing "Solo Sé Que No Sé Nada"

During the Cannes Lions Festival, I had the privilege of attending a talk by Javier Campopiano, the Chief Creative Officer at McCann Worldwide. The theme of his talk was based on the Spanish phrase "Solo sé que no sé nada," which means "All I know is I know nothing." This phrase perfectly captured my feelings throughout the entire trip, as I navigated the world of top CMOs and marketing mavens. As a 23-year-old woman from Miami with Colombian parents, and a first-generation American, this theme resonated deeply with me.


From the moment Javier began speaking, I felt an immediate connection. He wasn’t just delivering a presentation; he was sharing a truth that many of us experience but seldom acknowledge. The idea that even those at the top of their game feel like they’re constantly learning was both humbling and inspiring. It was a powerful reminder that the journey of growth and discovery is never-ending, and that’s okay.


Javier emphasized the importance of humility and the willingness to embrace the unknown. In the fast-paced world of marketing, where trends and consumer behaviors are in constant flux, the ability to adapt and learn is crucial. He pointed out that the most successful leaders are those who acknowledge their limitations and remain open to new ideas and experiences. This approach not only fosters personal growth but also drives innovation within their teams.


Reflecting on Javier’s insights, I realized how much this philosophy aligns with my own journey. Growing up in Miami, a city known for its diversity and dynamism, I've always been exposed to a mix of cultures and ideas. My Colombian parents, who came to the U.S. with dreams and determination, instilled in me the value of hard work and lifelong learning. Javier’s message reinforced the idea that it’s okay to not have all the answers and to continually seek new knowledge.


"Solo sé que no sé nada" isn’t just a phrase; it’s a guiding principle that encourages us to stay curious and open-minded. This mindset will undoubtedly shape my approach to my career, keeping me grounded and motivated to embrace the endless journey of discovery and growth.




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