If I had to sum up my Cannes Lions 2025 experience in one word, it would be transformative . From thought-provoking panels with top CMOs to getting crafty at beachside activations, the entire week was a masterclass in the power of creativity and connection. Every conversation, whether at a formal session or a happy hour “networking” event (wink wink), reminded me why I’m drawn to marketing in the first place. But one moment stood out most. During an impromptu conversation at the OutFront...

It’s no secret that “AI” is the buzzword of the year. We heard it mentioned many times on our recent GFI trip to France. However, as we visited a number of innovative marketing and luxury agencies, one message came through loud and clear: AI is not just a tech trend, it's shaping the future of our industry. As aspiring marketers, it’s natural to feel a bit uneasy about AI, especially when we hear about its growing role in automating tasks traditionally handled by humans. But our visit to...