“You drive, AI rides shotgun.” Of all the things I expected at Cannes, a reminder to stay human wasn’t one of them, but that’s exactly what Apple led with. Tor Myhren , Apple’s VP of Marketing, didn’t focus on flashy tech or product specs. He talked about emotion. About intention. About why some ideas land and others don’t. What struck me most wasn’t the talk of data or tech. It was the reminder that at the heart of it all behind every campaign, product, or viral ad is a human trying to...

Visiting Luxurynsight in Paris was a real highlight of the trip. As someone who’s worked in fashion and used trend forecasting...