At a festival like Cannes Lions, it’s easy to feel like you’re supposed to walk away inspired, connected, transformed. But for me, the experience was quieter—less a spark, more a pause. I attended panel after panel filled with big, abstract ideas: “authenticity drives impact,” “creativity is everything,” “brands must find their purpose.” Thoughtful words, no doubt—but I found them a bit vague and myself wondering where the real substance was. What about the small ideas, the messy execution,...

During our visit to Havas, a leading agency within the global Havas Group headquartered in Paris, we were welcomed not just with insights, but with something completely unexpected: freshly made pizza, prepared on-site by two chefs who brought everything—from ingredients to a real oven. They are making pizza！ They kneaded the dough, spread the sauce, sprinkled toppings based on our preferences, and served some of the best pizza I’ve ever tasted. But more than the food itself, what struck me...