If there was one theme that echoed across nearly every panel, keynote, and casual conversation at Cannes Lions, it was this: AI is here—and it’s changing everything. But rather than fueling fear, the tone throughout the festival was overwhelmingly optimistic. At one mainstage talk (see image below), the message was clear: creativity must evolve with technology, not compete against it. Industry leaders—from Apple’s CMO to agency innovators—emphasized that AI isn’t replacing creativity; it’s...

3 Pillars of Luxury. Luxury = Investment. Luxury = Desire. Luxury = Power. One of the most fascinating moments during our Paris program...