At this year’s Cannes Lions International Festival of Creativity, I had the chance to attend a variety of panels and conversations. Coming from a non-marketing academic background, and with less industry experience than many of my peers, I joined this experience not just to observe but to deeply learn how different players—from platforms to agencies to brands—work together to make this industry so diverse and alive. Yes, AI was everywhere—rightfully so. But what excited me mo

What’s a sweltering summer week without iced coffee? Wandering the streets of Paris, I asked for an iced latte in cafés big and small—usually with a slightly apologetic look on my face—and the responses felt like opening a surprise box every time. "Starbucks" Coffee Influencer's Version Some baristas waved me off, pretending they didn’t understand. Some gave me a hot latte alongside a cup of ice. Others pulled out a shaker, gave it a dramatic shake, and even strained the ice