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Gabriella Lynch
Jul 5, 20250 min read


Observing a Multi-Faceted Industry: Creativity, AI, and Community
At this year’s Cannes Lions International Festival of Creativity, I had the chance to attend a variety of panels and conversations....

Enyu Liu
Jul 5, 20252 min read


"May I have an iced latte, please?" — A Unique Taste of French Flexibility
What’s a sweltering summer week without iced coffee? Wandering the streets of Paris, I asked for an iced latte in cafés big and...

Enyu Liu
Jul 3, 20253 min read


In Between the Lines – A Quiet Reflection on Cannes Lions
At a festival like Cannes Lions, it’s easy to feel like you’re supposed to walk away inspired, connected, transformed. But for me, the...
Beiyu Xing
Jul 2, 20252 min read


Creativity Needs Space—A Cultural Contrast at Havas Paris
During our visit to Havas, a leading agency within the global Havas Group headquartered in Paris, we were welcomed not just with...
Beiyu Xing
Jun 30, 20252 min read


"Confusion is a Blessing"
If I had to sum up my Cannes Lions 2025 experience in one word, it would be transformative . From thought-provoking panels with top CMOs...

Beres Lewis
Jun 27, 20251 min read


How AI is (Stylishly) Changing the Game
It’s no secret that “AI” is the buzzword of the year. We heard it mentioned many times on our recent GFI trip to France. However, as we...

Beres Lewis
Jun 27, 20252 min read


The Conversations Between the Talks: Where Creativity and Curiosity Collide
Stepping into the Cannes Lions Festival of Creativity for the first time felt like entering a different universe, one where some of the...

Gabriella Lynch
Jun 27, 20252 min read


The Power of Brand Trust in the Uncertain Age of AI
While artificial intelligence was the headline topic at this year’s Cannes Lions Festival, a quieter, but equally important theme emerged...
jk8985
Jun 27, 20251 min read


The World Through Scent: How Globalization Changes What We Smell
During our visit to dsm-firmenich in Paris, one of the global leaders in fragrance and flavor innovation, I gained a new appreciation for...
jk8985
Jun 27, 20252 min read


A Commentary on Brand Perception and the Luxury Market in France
In France, luxury isn’t solely defined as a product, experience, or even an industry, it’s a legacy. And most intriguingly, it’s...

Gabriella Lynch
Jun 26, 20253 min read


No Algorithm for Emotion: Why Human Touch Still Wins in Global Marketing
“You drive, AI rides shotgun.” Of all the things I expected at Cannes, a reminder to stay human wasn’t one of them, but that’s exactly...

Jainika Bardia
Jun 26, 20252 min read


From the Classroom to the Boardroom: What It Feels Like to Be Taken Seriously by Industry Pros
One thing about being a student, or even an early-career creative, is that it’s easy to wonder if your ideas are actually good. Like… is...
Chisom Okeke
Jun 24, 20252 min read


Full Circle Moment: How the Creator Economy Is Changing Everything
I honestly can't describe how surreal it was sitting in the audience for Colin and Samir’s panel at Cannes Lions this year. I’ve been...
Chisom Okeke
Jun 24, 20252 min read


From Sports Beach to Real Connection
Week two in Cannes was intense - in the best way possible. It felt like five years of networking crammed into just four days. As Milos...
Jeremy Muschel
Jun 24, 20252 min read


A French Hello - Global Brands, Local Lessons
I kicked off the first part of the trip with a delayed flight and didn’t land in Paris until late Friday afternoon. Tired and jet-lagged,...
Jeremy Muschel
Jun 24, 20252 min read


At the Forefront of Change — How AI is Reshaping the Creative Industry
If there was one theme that echoed across nearly every panel, keynote, and casual conversation at Cannes Lions, it was this: AI is...
Emma Aldag
Jun 24, 20251 min read


Timeless Brand Building: P&G’s Advertising Philosophy That Endures
At Cannes Lions last week, Procter & Gambles Chief Brand Officer, Marc Pritchard, reminded us that even in an era of hyper-targeted ads...
Michelle Byalick
Jun 24, 20252 min read


Cannes Lions Perspectives: What Leads, Data or Creativity?
By Madison Coleman One question kept surfacing throughout my time at Cannes: Who actually takes the lead in a campaign? The creative team...
mac10266
Jun 23, 20252 min read


Why Authenticity and Adaptability Win in Modern Marketing
Attending the Cannes Festival of Creativity was more than just inspiring, it was grounding. Among the many insightful sessions, two in...
Jasmine Escalante
Jun 23, 20252 min read
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