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Writer's pictureSimin Xu

A Scent-sational Journey with Firmenich


During the week in Paris, I had the incredible opportunity to visit Firmenich, a leading perfume company, and it was an olfactory adventure like no other! From the moment we stepped in, the air was filled with tantalizing scents that hinted at the magical experience awaiting us.











Our journey began with a presentation by the company’s charismatic leader. We were invited to sniff and combine various scents, creating unique fragrance profiles. Firmenich emphasized their focus on enhancing life through nutrition, health, perfumery, beauty, and even food textures. They highlighted the importance of packaging in attracting and connecting with consumers.


Sniff, Mix, Repeat











The highlight was the interactive session where we mixed different essences—floral, woody, spicy. The room buzzed with excitement as we discovered delightful combinations. Firmenich stressed that smell is deeply connected to emotions and memories. They conduct consumer testing and work with neuroscientists to understand how scents trigger emotions, helping them better capture market needs.


A Nostalgic Twist

Our group, “Nostalgia,” presented a concept encapsulating memories through scents. After our talk, Firmenich gifted us a sample perfume based on our idea! It was a beautiful blend, evoking warm, comforting memories, showcasing the true artistry behind fragrance creation.




The Takeaway

This visit wasn’t just educational; it sparked our creativity and showed that perfumes are storytellers evoking emotions and memories. So, next time you spritz on your favorite perfume, remember the intricate dance of scents that went into its creation. Maybe try mixing some scents of your own—you might discover a new favorite!

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