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Writer's pictureAshna Siddiqui

Cannes Lions After Hours: Networking in the Heart of Innovation

Being present at the Cannes Festival provides an unrivaled opportunity to witness innovative marketing and communication tactics from across the globe. Still, after hours is frequently when the true magic happens. The laid-back evening events create the ideal environment for networking, as professionals are more inclined to exchange ideas and form meaningful connections.

Revealing the Techniques of Genuine Connections

The casual setting is crucial for these after-hours conversations. Panel discussions, seminars, and presentations take center stage during the day. It might be a little somewhat fixed, but they are a great resource to gain knowledge about worldwide advertising and marketing strategies. On the other hand, evening activities promote genuine, candid talks. Individuals are more willing to share their experiences, difficulties, and triumphs while they are dining on local cuisines and drinks.


Learning Beyond the Sessions

A prime example of this was the Yahoo Beach event, where I had the chance to see The Chainsmokers perform. It was the ideal setting for starting up talks with other people in attendance after the event. The fact that everyone was enjoying the music together served as a natural icebreaker and sparked intelligent conversations on the newest developments in marketing.


Another standout event was the TikTok x Adobe party. A broad group of professionals attended the event, which was a blend of creativity and technology. Speaking with individuals in all fields and experiences gave me a wider understanding of how distinct industries handle possibilities and obstacles in marketing.


Maximizing the After-Hours Experience

Being personable and sincere is the key to utilizing the after-hours chances in Cannes. Deeper relationships might result from polite questions and genuine curiosity about the experiences of others. It's also helpful to share your own experiences and insights, creating a reciprocal exchange of knowledge.


Conclusion

True connections and learning take place at the after-hours activities held throughout the Cannes Festival, which goes beyond the formal programs. Taking on these opportunities can help you learn a lot about marketing abroad and open doors to new contacts in the business world.


In conclusion, although learning throughout the day in Cannes is crucial, making genuine connections with colleagues and industry leaders happens at the after-hours activities. These informal environments encourage sincere dialogue, leading to deeper understandings and more significant business relationships.

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