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Diving Into Creativity @ Ores

Writer's picture: Gonzalo GattiGonzalo Gatti

During week 1 of the GFI, we had the amazing opportunity to visit the Ores agency in Paris. I was thoroughly impressed by their innovative approach to creative advertising. The highlight of our time there was learning about their latest project: the "Aquaman x Coral Gardeners" campaign.



Ores collaborated with Coral Gardeners, supported by Jason Momoa and Warner Bros, to reimagine the "Aquaman and the Lost Kingdom" trailer. The aim was to raise awareness about coral bleaching and fund coral reef restoration. The campaign, titled "The Lost Colors," creatively showcased the impact of climate change on coral reefs by depicting a color-drained ocean world. This powerful visual metaphor was designed to rally support for Coral Gardeners' mission to restore coral reefs.



Ores successfully blended popular culture with environmental activism, leveraging Jason Momoa's star power and Aquaman's iconic imagery to communicate a vital message about the importance of coral reefs. Their work highlighted the ecological crisis and provided a clear call to action for fans to support coral conservation efforts through the website thelostcolors.org.


During my visit, I had the privilege of meeting the ECD, Sebastian, and the project management team behind this campaign. Their passion and dedication to creating impactful content were palpable. The Ores team is not just about advertising but about making a difference. They emphasized the importance of using their platform to drive meaningful change, and this campaign is a shining example of their commitment to environmental advocacy.


Overall, our visit to Ores was fantastic and deeply impactful. Their creativity, strategic thinking, and dedication to important causes resonated. If you're ever in Paris, I recommend visiting their office to witness firsthand how they are revolutionizing creative advertising for a better world. It's an experience that will leave a lasting impression on you, just as it did on me.

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