Growing up in the Dominican Republic, a Caribbean nation rich in culture but lacking in educational opportunities, I was apprehensive about pursuing a career in marketing. In my country, marketing was often seen as a default choice for those unsure of their career path, perceived as simple and not fully appreciated for its crucial role in business growth. I'm immensely grateful to my parents for providing me with the opportunity to complete my undergraduate studies abroad. This experience allowed me to pursue my passion for marketing and realize that it is far from an "easy way out."
Every day, I continue to learn about the vast and ever-evolving world of marketing. I am deeply passionate about the myriad ways a brand can tell its story uniquely, integrating various tools and channels. What never ceases to amaze me are the endless possibilities through which a brand can achieve this.
In our recent conversation with Jonathan Siboni, Sandrine Crener, and Ashley McDonell, we heard about different brands that prioritize customer experiences over financial gain. These companies focus on the impact they can have on people's lives, understanding that this directly affects how customers feel and react to the brand. Establishing a deep relationship with customers and leaving a lasting impression is crucial for brands.
Following this discussion, I became aware of the numerous opulent establishments in Paris, each offering its distinct appeal and experience. For example, Louis Vuitton is renovating a mammoth site on Champs-Élysées, and they've built a giant Louis Vuitton truck to cover the construction. While this may not be a traditional customer experience, it's a striking piece of art that undoubtedly catches the attention of passersby. It makes you appreciate the brand's effort to make a positive impression on everyone, not just customers.
This experience in Paris has highlighted the importance of thoughtful and creative marketing. It’s not just about visibility or online presence; it’s about crafting environments and experiences that resonate on a personal level. As the marketing landscape continues to evolve, I am excited to explore how brands can innovate and connect with their audiences in meaningful ways, leaving lasting impressions that go beyond mere transactions.

Courtesy of Louis Vuitton through WWD.
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