Walking through the streets of Paris, you will never question the existence of elegance, the citizens of France have taught the world a sense of relaxation.
But on this trip, we had the privilege to visit the offices of the luxury and marketing industry in France and to meet them up close and personal. The sense of urgency we had in the traditional impression of the marketing industry was gone.
Here, you can work as comfortably as in a corner cafe, not set up in a downtown office building flowing coolly under the shade of green. People in the office area don't work at fixed stations. The atmosphere in the meeting rooms and sharing areas is also cordial and friendly. It never seems to be an office area, but an area for the exchange of ideas and thoughts.
In contrast, the office area as we know it is more rigorous and serious. Admittedly the more old-school office atmosphere has long formed a mature system, but it is still a sight to see in France. What we see in France is never the current state of development on the timeline, but more about the future of the work model and atmosphere of exploration. The marketing industry as a world enabler, we are still pioneers in the advancement of work models.
This time in Paris, the relaxed atmosphere was like the sound of a piano coming from afar, even if you don't know who is playing the beautiful music, but it is with you wherever you are.
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