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Writer's pictureGabriel Omar

My Tops Unforgettable Pannels at the Cannes Lions International Festival of Creativity



The Cannes Lions International Festival of Creativity is renowned for bringing together the brightest minds in advertising, marketing, and creative industries. This prestigious event showcases groundbreaking ideas, innovative campaigns, and influential figures who are shaping the future of brand communication. In this blog post, we'll dive into my top three favorite panels at the festival, each offering unique perspectives on the power of intention in creation, the impact of gaming on popular culture, and the success of personality-driven brands. 


#3: Call of Duty: Gaming's Influence on Culture and Brand Innovation

Presenter: Johanna Faries, General Manager of Call of Duty at Activision Blizzard


Johanna Faries took the stage to explore how gaming has become an iconic force in modern entertainment, with Call of Duty leading the way. Faries emphasized the need for iconic franchises to continually deliver breakthrough brand innovation and make audience-centric decisions. Drawing from insights gained during Call of Duty's impressive 20-year run as a cultural icon, Faries highlighted the power of community in building dominant global gaming brands. This thought-provoking keynote showcased how gaming can shape and influence our cultural landscape, leaving attendees in awe of the impact games can have on popular culture.



#2: The Power of Creating with Intention: A Gutsy Move for Barbie

Presenter: Richard Dickson, Mattel President and Chief Operating Officer


In a world obsessed with novelty, Richard Dickson's panel shed light on the transformative power of creating with intention. He delved into the challenges faced by brands in capturing consumers' attention without falling into the trap of superficiality. Through his candid exploration of the iconic Barbie brand's reinvigoration, Dickson highlighted the gutsy moves that have propelled Barbie to remain the world's number one doll brand. This panel left attendees inspired and eager to embrace the notion that purposeful innovation can drive success in today's competitive landscape.



#1 The Rise of Personality-Driven Brands: The Call Her Daddy Phenomenon

Presenter: Alex Cooper, Creator of Call Her Daddy podcast, and Jessica Giles, Editor-in-Chief of Cosmopolitan


Alex Cooper, the creator of the immensely popular Call Her Daddy podcast, joined Jessica Giles in a captivating conversation about the success of personality-driven brands. Cooper's journey from an independent podcaster to securing a groundbreaking $60 million deal and becoming one of the highest-paid women in podcasting was awe-inspiring. This panel delved into the expectations of new consumers who seek brands that behave like personalities. Attendees gained valuable insights into how to capture the attention and loyalty of the Zillennial generation, a demographic that demands authentic and relatable content.



Afterthought

The Cannes Lions International Festival of Creativity is an annual gathering that celebrates the power of creativity, innovation, and brand communication. The three panels highlighted in this blog post showcased the importance of intention in creation, the impact of gaming on popular culture, and the rise of personality-driven brands. Each panel left attendees inspired, equipped with valuable insights, and ready to apply newfound knowledge to their own creative endeavors. The festival continues to be an indispensable platform for industry leaders to share their expertise and shape the future of marketing and advertising.

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