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Paris and Cannes In Conclusion



The NYU SPS Integrated Marketing & Communications Global Field Intensive trip to Paris and Cannes was an immersive and incredible experience.

I returned from the trip with unforgettable memories, meaningful connections, and invaluable insights.


During our time in NYU Paris, we met with local industry leaders, attended panel sessions, and exclusive office tours to explore various aspects of global marketing and communications.


We learned how France's cultural heritage in industrial, artisanal, and artistic craftsmanship has contributed to solidifying its position in the luxury market. We also learned unique marketing approaches by different Chanel brands and saw our ideas transformed into a perfume.


At the Cannes Lions International Festival of Creativity, we had the opportunity to learn, connect, and meet with brands, peers, and leaders in the world of creative marketing, advertising, and public relations from companies such as Microsoft, Google, Netflix, LinkedIn, MGEmpower, and much more. I learned about initiatives such as Black at Cannes and The Cannes Can: Diversity Collective (CC:DC), which offered targeted programming and even matching mentorships.


With the news of The Supreme Court ruling, I reflect on how this global intensive program highlights how structures that support access to top universities can open doors for underrepresented students to grow their network and shape their future careers. Overall, I applaud NYU for organizing such an amazing program and making sure that we were part of it.


The experience has broadened my horizons and allowed me to gain a global perspective on marketing and communications. I am truly grateful for this opportunity and look forward to applying what I learned during the trip to my future endeavors.

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