The Chasm
Smart smartphones have created a chasm between the individual and collective experience.
We’re losing touch with the interconnectedness of the seemingly irrelevant happenings of the human condition.
We’re replacing in-person activities (e.g. supermarket, dating) with their online counterparts for the sake of ‘time saving’.

Are we creating more free time than we know what to do with?
Is free time the new currency?
Technological Entitlement
People are losing the need to socialize, or put in effort toward anything for that matter (more common in younger generations) as everything is delivered instantaneously, from groceries to information.

I call this technological entitlement.
As a sceptic (and a borderline-cynical one at that) I can’t shake off my concerns about the future of social interaction and, subsequently, society itself.

Antisocial Fatigue
We can have a pretty stellar time with 3 or 4 motions. For some time that was ok, but I am seeing a trend.
People are starving for interaction, excitement and exploration. They just don’t know how to communicate it.
Why am telling you all this?
In the past month, I was fortunate to have hung out with some pretty cool people, eager to exchange ideas, laugh over common ground, and bond over a drink or five.
That was not granted, it was unlocked like a dove released from captivity.
Individuals are inclined to avoid things that make them uncomfortable (now more than ever), meeting new people often can be. The key is resonating the kind of comfort that unlocks, and an aura that intrigues.
Final Credits
We decided to film informal interviews about Cannes Lions. They were supposed to be approximately a minute long, out of which 5 seconds would be used.
To the dismay of our videographer, the 1 minute clips became 15 minutes conversations, and a great time at that. I even found myself forgetting to record a couple of times.
When approached with curiosity, excitement and good listening skills, it’s not hard to get people talking and, consequently, enthusiastic.

With that in mind, if it’s that simple to get people going, why don’t we do it enough?
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