One thing about being a student, or even an early-career creative, is that it’s easy to wonder if your ideas are actually good. Like… is this something a real brand would actually use? Or am I just pretending? This week in Paris flipped that imposter syndrome on its head. As part of the NYU Paris/Cannes GFI, my team and I had the chance to pitch a campaign at Orès Collective in response to a real brief from Honda Motorcycles. Not a mock assignment, a real campaign ask, presented in a real...

I honestly can't describe how surreal it was sitting in the audience for Colin and Samir’s panel at Cannes Lions this year. I’ve been watching their videos on the creator economy since I had less than 100 subscribers on YouTube, back when I was making $0 from content and figuring it all out alone, from my bedroom. I used to listen to their podcast at my day job, literally manifesting the day I could call myself a full-time creator. I actually found out about Cannes because of them. I saw...