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PARIS - City of Lights
A land that has always evoked an idyllic and strangely poetic beauty. It's the country of art, love, and romance, where every corner...
nyuimc
Jun 13, 20232 min read
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Unveiling Paris: A Marketer's Dream Come True
From the moment I stepped foot in the City of Lights, I knew my first week in Paris would be an unforgettable experience. As a...
nyuimc
Jun 13, 20233 min read
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Table for Two, S'il Vous Plaît: Paris vs. New York Restaurant Observation
Within two days and 11 hours of arriving in Paris, I had already eaten six meals. Just because it's Paris, who can say no to...
nyuimc
Jun 13, 20233 min read
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The Power of Nostalgia: Disneyland Paris' Marketing to Different Generations
Nostalgia has an incredible power to transport us back in time, evoking fond memories and emotions. It holds a special place in our...
nyuimc
Jun 13, 20233 min read
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Paris Is Always Ready To Welcome The Marketers
Paris has become an iconic cultural card in too many film and television productions, we see wine and crowds, and the Tower follows in...
nyuimc
Jun 12, 20232 min read
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Cultural Differences in Visual Marketing and Displays
Have you ever returned to a place you used to frequent, found everything just as it used to be, but still had a sense that something was...
nyuimc
Jun 12, 20233 min read
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Comparing Out of Home Advertising in Paris and New York
For the past three days, I've been walking through the streets of Paris with billboards everywhere that caught my attention. Billboards...
nyuimc
Jun 12, 20232 min read
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Billboard Battle: Unveiling the Underground Clash of Titans - Paris vs. NYC!
Welcome to the dazzling world of subway billboards, where cities compete for attention and captivate commuters with their unique...
nyuimc
Jun 11, 20233 min read
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Cannes Lions Beach Events
During the Cannes Lions Festival of Creativity, beach events play a significant role in fostering networking, collaboration, and...
Milos Bujisic
May 21, 20232 min read
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Cannes Lions Networking Tips
Here are 10 networking tips to help you connect with marketing and PR executives at the Cannes Lions Festival of Creativity: Do Your...
Milos Bujisic
May 21, 20232 min read
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How to dress for Cannes Lions festival!
Attending the Cannes Lions Festival of Creativity is an exciting opportunity to immerse yourself in the world of advertising, creativity,...
Milos Bujisic
May 21, 20232 min read
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What to do in Paris
Looking for an unforgettable weekend in the enchanting city of Paris? Here's a shortlist of must-do activities and attractions to make...
nyuimc
May 20, 20232 min read
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France 2023 Course Objectives
This course introduces students to topics of relevance to the global marketing and communications industry and establishes some...
nyuimc
May 20, 20231 min read
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Just Three Weeks Away - France 2023 GFI
Attention IMC students! Get ready for an incredible opportunity to immerse yourselves in the vibrant world of international marketing and...
nyuimc
May 20, 20231 min read
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