"Confusion is a Blessing"

If I had to sum up my Cannes Lions 2025 experience in one word, it would be transformative. From thought-provoking panels with top CMOs to getting crafty at beachside activations, the entire week was a masterclass in the power of creativity and connection. Every conversation, whether at a formal session or a happy hour “networking” event (wink wink), reminded me why I’m drawn to marketing in the first place.

But one moment stood out most.

During an impromptu conversation at the OutFront Beach, we sat down with Prasoon Joshi, Chairman of McCann Asia-Pacific. At one point, he said, “Confusion is a blessing.” At first, I wasn’t sure what he meant. But then he explained: “Confusion is the most fertile space - it gives you room to explore, try, and eventually find clarity.”

And that really resonated with me.

Before this program, I knew I loved being creative and had a gift for understanding people, but I wasn’t sure exactly where I fit in marketing. Hearing Prasoon say that confusion isn't something to fear, but something to learn from, changed how I view my journey.

He reminded us that we live in a world of questions, not answers, and to actually take inspiration from AI - to ask the right questions to get the right answers.

Now, I see confusion not as a roadblock, but as a signal that I’m still growing. And in that, there’s power.