NYU Paris Fusalp

3 Pillars of Luxury. Luxury = Investment. Luxury = Desire. Luxury = Power.

One of the most fascinating moments during our Paris program was visiting the CEO of Fusalp, a high-end French ski brand. To be honest, I hadn’t heard of Fusalp before, althou

gh the logo felt familiar. After browsing their designs, I was struck—not just by how sleek and elevated the pieces looked, but by the brand’s philosophy around quality.

The CEO told us that with Fusalp, you’re paying for quality—materials, design, durability—not just a label. He explained how their garments are made to last for decades, even in the toughest skiing conditions like -15°C days on the slopes. That comment hit me. In a world where fast fashion dominates, Fusalp is deliberately resisting the trend.

CEO of Fusalp.

He even pointed out that Zara had released a ski collection directly inspired by Fusalp’s style. But while It may look similar, if you want warmth and technical function, that fashion piece won’t cut it. Fusalp is about fashion-meets-function, with timeless designs you can wear for 30 years—and not just because they’re physically durable, but because they don’t go out of style.

One of my classmates asked a question I found very smart that if the clothes last so long and stay in style, how do you keep customers coming back? The CEO explained that they add new styles and colors—not because the customer needs a new piece, but because they want one. It’s a model that works in the luxury segment, especially when items are shared across families or upgraded as kids grow.

I noticed something similar in Parisian street style. Unlike New York, where logo-heavy fashion is everywhere, Parisians seemed to prefer understated elegance—chic, minimal, timeless. Fusalp embodies that “if you know, you know” mindset, where exclusivity isn’t about showing off, but about knowing value. In many ways, that quiet confidence is what defines French luxury for me.