The two weeks in France ran so fast, and I was already back in New York. During the whole time I was in France, I found there are so many differences between France and United States. In this blog, I’m going to talk about cars.
The biggest difference is the size. In France, there are much more compact and smaller cars than in the United States. Everyday when I’m on the street I can see different models of 2-seat cars in Paris and Cannes. Because in Europe there are more narrow streets, it is easier to drive a compact car in Europe. In the United States, there are many SUVs and trucks, which are rarely seen in France. Because in the United States, people value spacious interiors, and a sense of safety on long drives.
When it comes to brand loyalty. French people have strong brand loyalty towards domestic automakers such as Renault, Peugeot, and Citroën, while there are also some brands from other European countries. In the United States, people love homegrown automakers such as Ford and Chevrolet, but a large market share is gained by Asian brands, such as Toyota and Kia because these cars are more fuel-efficiently.
For marketing in the car industry in these two countries, there will be different highlights marketers will try to convey to consumers. In France, campaigns will focus on the flexibility of cars; while in the US, marketers will show consumers the high performance or fuel-efficiency of their cars. With different consumer behaviors in these two countries, marketers need to make different marketing plans.
Comments