WOW. What a chaotic, beautiful, hot, and slightly sweaty week - but above all, an inspiring one packed with invaluable insights and...

There are moments in your journey that remind you you’re exactly where you’re meant to be. My visit with DSM-Firmenich was one of those...

This week at Cannes Lions, the Health & Wellness category showed that impactful marketing doesn't have to follow the typical formula of...

I didn’t know exactly what to expect when I arrived at the Cannes Lions Festival of Creativity. Networking? Insightful panels? Maybe a...

There’s something about Paris that feels like it’s constantly unfolding. Beautifully, intentionally and with purpose. One of the biggest...

When you picture an ad agency, what comes to mind? Maybe sharp suits, skyline views, and big ideas flying around like in Mad Men . But...

Company culture isn't just an internal buzzword — it’s a living, breathing extension of a brand. In the U.S., I’ve come to associate...

Visit Chanel One of the most memorable moments I had at Cannes Lions was during a casual coffee chat at the  Havas Café . After the...

From Dream to Reality (and a Whole Lot of Sunscreen): My First Cannes Lions Experience

One of my favorite moments at Cannes Lions 2025 was watching the awards show. It’s more than just trophies. It’s a celebration of...

This year at Cannes Lions, I had the incredible opportunity to learn not only from some of the brightest minds in the industry but also...

You know an ad hits different when your group chat can’t stop talking about it and your professor turns it into a case study. In Campaign...

During my GFI: Paris and Cannes program, we visited several leading companies in the luxury sector, I gained new insights into how...

Visiting Luxurynsight   in Paris was a real highlight of the trip. As someone who’s worked in fashion and used trend forecasting...

The second week of this France GFI, we had the pleasure of spending a week in Cannes to experience the Cannes Lions International...

Sharing my experience from the first week of the Global Field Intensive in France. This week we tackled Paris :).

This was not something I picked up in class. It felt more like a side quest. After spending what felt like half this trip riding the...

3 Pillars of Luxury. Luxury = Investment. Luxury = Desire. Luxury = Power. One of the most fascinating moments during our Paris program...

By Madison Coleman During our field visit to Luxurynsight , I walked away with a completely new understanding of how luxury brands are...

Week 1 of the France GFI in preparation for the Cannes Lions International Festival of Creativity was insightful, inspirational, and...