My Unforgettable Journey at Cannes Lions
Attending the Cannes Lions International Festival of Creativity was an extraordinary experience that left me inspired and eager to...
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Yingxi Liang
- Jul 3
- 2 min
Exploring Brand Experience & Activation: Unforgettable Moments at Cannes Lions
Attending the Cannes Gold Lion Awards in the "Brand Experiences & Events" category was eye-opening. The creativity and innovation on...
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Vicky Wen
- Jul 1
- 1 min
Creativity is Not Enough
Everyone knows that Cannes Lions is a festival celebrating creativity, showcasing inspiring ideas from around the world. But when it...
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Peiying is not paying
- Jul 1
- 4 min
🎬Exploring Paris Agency Jungle: A Whirlwind Tour of Europe's Media Giants
Bonjour from Paris! 🇫🇷✨ Dive into my latest adventure as I explore HAVAS, a gem within the EDG media group, nestled in the heart of...
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Hetvi Parekh
- Jun 30
- 3 min
What If Super Bowl Ads Were Made by the French?
Imagine the Super Bowl: the grand stage of American advertising, where brands pull out all the stops with bold, emotional, and often...
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Yingxi Liang
- Jun 30
- 2 min
Paris perfume dreams: a magical journey from concept to reality at Firmenich
While in Paris, we got together to visit dsm-firmenich, one of the world's largest fragrance and flavour companies dedicated to creating...
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Yingxi Liang
- Jun 30
- 2 min
Boldly Say YES to Creativity: insights from the McDonald's
Ever wondered how an idea can turn into a huge sales lift? On the first day of the Cannes Lions Festival, I attended a panel talk at...
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Jackie Benisch
- Jun 30
- 2 min
Heritage and Innovation: The Louis Vuitton Family Home Experience
Our trip to the Louis Vuitton family home truly opened my eyes. I love learning about how companies came to be, and discovering that...
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Vicky Wen
- Jun 30
- 1 min
What Do CMOs Value: Insights from the CMO Spotlight
During a week at Cannes, every morning featured a section named "CMO Spotlight," where high-level CMOs from various companies shared...
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Vicky Wen
- Jun 30
- 1 min
The Core of Marketing: Creative Breakthroughs in Connecting Brands and Consumers
During a week at Cannes Lions, I attended numerous lectures from major FMCG brands. I discovered that these brands are not only focused...
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Elodie Hu
- Jun 29
- 2 min
Exploring the Creative Commerce Gold Cannes Lions Award-Winning Works
OREO Calls: Turning Referee Calls into Cookie Deals OREO Calls is an innovative mobile-led commerce experience designed to boost OREO...
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Elodie Hu
- Jun 29
- 2 min
Exploring the Cannes Lions Festival
Attending the Cannes Lions Festival has been an incredible journey, filled with innovative showcases and inspiring sessions. Among the...
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Hetvi Parekh
- Jun 29
- 3 min
Reviving Versailles: Legacy with Luxe and Luxe with Legacy...
Walking through the Château de Versailles, I couldn't help but feel a profound sense of history. The grand halls and opulent rooms...
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Simin Xu
- Jun 28
- 1 min
A Scent-sational Journey with Firmenich
During the week in Paris, I had the incredible opportunity to visit Firmenich, a leading perfume company, and it was an olfactory...
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Simin Xu
- Jun 28
- 1 min
Unveiling Future Trends: Insights from WGSN's CEO on Consumer Behavior and Marketing Opportunities
I’m thrilled to share highlights from an insightful talk by the CEO of WGSN. This session was packed with fascinating content for all...
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Simin Xu
- Jun 28
- 2 min
“Poor Things”-The Magic of Marketing and Filmmaking
This year’s Cannes Lions was really insightful! One of the most exciting sessions I attended was about the making of the film "Poor...
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Yiwen Zhang
- Jun 28
- 2 min
Discovering Yiwen's Passion for Luxury Marketing at Cannes Lions 2024
A Transformative Experience at Cannes Lions 2024 June 21, 2024, marked the last day of my transformative journey at the Cannes Lions...
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Jackie Benisch
- Jun 28
- 2 min
From Swag to Tattoos: The World of Corporate Freebies
I am a sucker for a freebie. Any event with goodie bags or even a free cookie makes me a happy camper. As a consumer, I am very easily...
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Yiwen Zhang
- Jun 28
- 2 min
The Future of Advertising: Insights from Microsoft's "Curiosity & AI in Marketing" at Cannes Lions
The Cannes Lions International Festival of Advertising and Creativity provided a remarkable platform for exploring the cutting-edge...
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Jackie Benisch
- Jun 28
- 2 min
Parisian Vignettes: Captured on 35mm
Every new city I have the privilege to travel to excites me, especially when I can bring my film camera and photograph it. As a...
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