Paris: Where Beauty is the Value Proposition
Paris is a city that catches your eye immediately. But I have to wonder, what makes it such a big deal in the collective consciousness of...
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Yiwen Zhang
- Jun 15
- 2 min
The Art of Luxury Branding: How Hermes Captures Global Markets
Journey of Harvas ✖️Hermès During our visit to Harvas, we delved into numerous fascinating projects, but the story of Hermes particularly...
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Yiwen Zhang
- Jun 14
- 2 min
Dior's Digital Elegance: Mastering Social Media from Paris
Journey of Dior Unveiling the Secrets of Dior's Social Media Strategy On June 10th, our NYU class had the extraordinary opportunity to...
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Simin Xu
- Jun 13
- 2 min
Insights from the Parfums Christian Dior Event
During my Journey in France, I had the incredible opportunity to attend an event hosted by Parfums Christian Dior. The session, led by...
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Peiying is not paying
- Jun 13
- 2 min
Blog 1: Guess what I find in Versailles' Secret Chambers
Oh là là, what a scent-sational day at Versailles! Ever wonder why French perfumes are so fabulously famous? Well, our exclusive tour to...
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nyuimc
- Jun 13
- 3 min
Winning Strategies for Cannes Lions Festival: A Blueprint for Success
The Cannes Lions International Festival of Creativity is the ultimate stage for showcasing the most innovative, impactful, and inspiring...
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Jiayi Chang
- Jul 8, 2023
- 2 min
The Perfect CANNES Professional Study - Supercharge PR Skills with LIONS
As a graduate student of NYU Public Relations and Corporate Communication program, it is a rewarding opportunity for me to enrich my...
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Liz Kimbulu
- Jul 7, 2023
- 1 min
Paris and Cannes In Conclusion
The NYU SPS Integrated Marketing & Communications Global Field Intensive trip to Paris and Cannes was an immersive and incredible...
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jc11959
- Jul 7, 2023
- 2 min
Be a Pragmatist - Embracing the Transformative Power of Creativity and Marketing
Since stepping foot on the WPP Beach on the first day, I have been immersed in a profound sense of power. We were captivated by the...
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Liz Kimbulu
- Jul 7, 2023
- 2 min
Young Lions Competitors: Romania and Nigeria
During the Cannes Festival, many companies, such as Pinterest, Microsoft, and Reddit, hold brand activations. One of the brand...
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Jiayi Chang
- Jul 7, 2023
- 2 min
The Perfect CANNES Professional Study - Witness the Convergence of World Creativity at LIONS
Cannes has always been famous for the star-studded film festival that gathers every summer. But there is more than just a film festival...
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Liz Kimbulu
- Jul 6, 2023
- 2 min
No More Cookies for You: France's Twist on Digital Marketing
When browsing the internet, you probably have seen those pop-up disclaimers that ask you to accept or adjust settings for necessary first...
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Jiayi Chang
- Jul 6, 2023
- 2 min
The Perfect PARIS Professional Study - Experience the Past and Present of French Creativity
Musée Marmottan Monet, located in Paris on the corner of Rue Louis Boilly in the 16th arrondissement, is famous for its collection of...
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Margot S.
- Jul 6, 2023
- 4 min
Au Revoir Tech Stress! Or how my charger saga proves Steve Jobs saw the future of tech branding
A technological issue is one of my least favorite things to deal with, regardless of the circumstances. But on a trip abroad? Forget...
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Jiayi Chang
- Jul 5, 2023
- 2 min
The Perfect PARIS Professional Study - Get Inspired in the Industry
In Paris🇫🇷, we had 3 off-site class sessions, visiting the offices of McCann, Chanel, and Firmenich. Even though I had long been...
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jc11959
- Jul 5, 2023
- 2 min
Strolling Around and Exploring the Lovely Corners in the Cities Like Locals
The streets and corners of France are full of surprises. Even though I haven't approached this city with a rigorous attitude like doing a...
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jc11959
- Jul 5, 2023
- 2 min
Insights from Fan Truths: the Way that Shapes and Drives McDonald’s Marketing
Tapping into the power of Fan Truth and building deeper engagement with consumers has been McDonald’s primary marketing strategy after...
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wangzizoey926
- Jul 5, 2023
- 1 min
The feast is over, but the touch is always there.
To this day, the wonderful moments of Cannes still flash back before our eyes. The week of Cannes Festival was undoubtedly splendid and...
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Maria Alexandra Reyes
- Jul 2, 2023
- 3 min
Post-Cannes Side Conversations
A flight back can lead to many things. The Cannes Lions International Festival of Creativity is renowned as a melting pot of the world's...
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Margot S.
- Jul 2, 2023
- 3 min
At the Cannes Festival of Creativity, there ain't no such thing as a free lunch
When I was in college, the number-one rule of hosting an event was to always provide free food. Didn’t matter what kind of event it was,...
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