One of the most memorable experiences on the trip was visiting the Louis Vuitton family home, now a museum and factory for special...

During the Cannes Lions Festival, I had the privilege of attending a talk by Javier Campopiano, the Chief Creative Officer at McCann...

Growing up in Miami as a first-generation American with Colombian parents, I was always surrounded by a blend of cultures, perspectives,...

Let’s talk about the juxtaposition of modern and vintage. In the city of Paris, it is everywhere you look. you cannot escape it. This...

With the rapid advancements in digital technology, more brands are shifting away from traditional marketing strategies to focus on online...

Growing up in the Dominican Republic, a Caribbean nation rich in culture but lacking in educational opportunities, I was apprehensive...

I've spent the last seven years writing creative briefs at multiple advertising agencies, waiting for the finished product to be a...

At Cannes 2024, my NYU class had the chance to visit MediaLink's private beach villa. During a brief but insightful presentation,...

The Cannes Lions International Festival of Creativity is more than just an event; it is a cultural phenomenon that shapes the global...

The Cannes Lions International Festival of Creativity is not only a prestigious event celebrating the best in advertising and creative...

Paris, with its grand boulevards and opulent boutiques, is synonymous with luxury shopping. The city is home to some of the world's most...

Paris, often hailed as the fashion capital of the world, holds an unmatched legacy in the realm of haute couture and luxury fashion. This...

I enjoyed hearing GUT's co-founders, Anselmo Ramos and Gaston Bigio, deliver an inspiring talk on the importance of bravery in building a...

During our recent visit to the Paris offices of DSM-Firmenich, I was struck by the unique approach to marketing and advertising in...

During week 1 of the GFI, we had the amazing opportunity to visit the Ores agency in Paris. I was thoroughly impressed by their...

Walking into the Dior perfume office feels like stepping into a fashion-forward fairy tale, and it's not just because of the delightful...

On the first day of the Cannes Lions, I attended a session on "Next-Gen Luxury," where speakers highlighted a transformative trend: by...

For decades, luxury has been synonymous with exclusivity, but the next generation is reshaping this concept. Gen-Z, with their unique...

I attended a panel talk featuring McDonald's Global CMO - Morgan Flatley, President, Internationally Owned Markets at McDonald's UK -...

There's a subtle shift happening in the creative agency industry. During my week in Paris, I admired the approach Chanel has taken with...