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My Favorite Shortlisted Work in Digital Craft Track
It’s the second day of the Cannes Lions festival, these two days I listened to many sessions regarding creativity and AI, and I learned a...
nyuimc
Jun 20, 20232 min read
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Analysis of Nominated Works in PR - Popeyes 50+
Before announcing the Cannes Lions 2023 winners for Public Relations, I would like to analyze the nomination work from the PR sections....
nyuimc
Jun 20, 20232 min read
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"Life needs ice cream"-The romance of F2F communication
Paris is the right place for desserts. I had the most special experience of having ice cream. There is an ice cream shop near Pompidu Art...
nyuimc
Jun 19, 20232 min read
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The Cult of French Pharmacies: A Skincare and Beauty Product Haven
When visiting Paris, you might think of luxury, fashion, pastries, and high-end cuisine, but there's another must-do on your list:...
nyuimc
Jun 19, 20232 min read
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Lessons from Parisian Retail
Imagine this: it’s your first Sunday in Paris. Sunny, clear skies: perfect weather to stroll around, grab a bite to eat, and do some...
nyuimc
Jun 18, 20232 min read
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The Differences Between French and US Supermarket Chains
The first week of the course has come to an end. I had a memorable time in the capital of France – Paris. There is always something that...
nyuimc
Jun 18, 20232 min read
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Unveiling the Complex Legacy of CT Loo in Paris: The Enigmatic Journey of the Yixian Luohan
During my visit to the Musée Guimet in Paris last week, I had the privilege of witnessing the captivating presence of the Yixian Luohan...
nyuimc
Jun 18, 20232 min read
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Behind the Allure: Why French Museums Reign Supreme for Tourists
In the time I spent in Paris, beyond the charming cafes and busy daily life, the place I visited most was the museum. These treasure...
nyuimc
Jun 17, 20233 min read
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Exploring the boundaries of a new working model - Paris gives the answer.
Walking through the streets of Paris, you will never question the existence of elegance, the citizens of France have taught the world a...
nyuimc
Jun 17, 20231 min read
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Defying Boundaries and Challenging the Status Quo at Musée d'Orsay
Last week, I had the incredible opportunity to visit the Musée d'Orsay in Paris, where I was captivated by Édouard Manet's artistic...
nyuimc
Jun 17, 20232 min read
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Refining Perceptions: France and Sustainable Packaging
Walking into a French supermarket or even a farmers market can be quite an experience. Store clerks walking side to side, moving products...
nyuimc
Jun 17, 20232 min read
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The Universality of Eye Contact
The Botanist People are bizarre creatures, they are predictably irrational, emotionally driven and vastly different. An ex-botanist...
nyuimc
Jun 17, 20232 min read
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Unveiling the Allure of French Luxury: A Journey into the World of Exclusive Marketing
As my journey in Paris comes to an end I realize this city of love, art, & fashion holds a captivating secret that lies within its...
nyuimc
Jun 17, 20232 min read
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From Fashion to Film: Versailles Palace's Role in Pop Culture Marketing
Versailles Palace, with its opulent architecture and rich historical significance, has become more than just a tourist attraction. Over...
nyuimc
Jun 17, 20233 min read
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Analysis of the Collaboration of Yayoi Kusama with Louis Vuitton at Paris
The day before yesterday, I walked by Louis Vuitton's main store in France and was surprised by the huge installation of Yayoi Kusama. ...
nyuimc
Jun 15, 20232 min read
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A Week of Luxury
In the enchanting realm of luxury and fashion, we embark on an extraordinary journey, mingling with industry leaders and immersing...
nyuimc
Jun 15, 20231 min read
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Paris – A City Full of Arts
In the past 5 days, I immersed myself in the city of Paris, which is also known as City of Light, City of Love, Capital of Fashion… All...
nyuimc
Jun 14, 20232 min read
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nyuimc
Jun 14, 20231 min read
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You'd better not keep noticing McDonald's while you're hanging out in Paris
As a foodie, I hope to enjoy delicious French cuisine and try my best not to eat at fast food chain restaurants during my journey in...
nyuimc
Jun 14, 20232 min read
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Consistent Aesthetic is Etched in the French DNA
When it comes to out-of-home (OOH) advertising, there are striking differences between the United States and France. While the US adopts...
nyuimc
Jun 13, 20232 min read
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