Lessons in a High Performance Mindset from McLaren
Growing up in Miami as a first-generation American with Colombian parents, I was always surrounded by a blend of cultures, perspectives,...
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Mariana Perret-Gentil
- Jun 26
- 2 min
The Balancing Act of Brand Heritage and Modern Relevance
Let’s talk about the juxtaposition of modern and vintage. In the city of Paris, it is everywhere you look. you cannot escape it. This...
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il2482
- Jun 25
- 2 min
Finding Beauty in Simplicity
With the rapid advancements in digital technology, more brands are shifting away from traditional marketing strategies to focus on online...
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il2482
- Jun 25
- 2 min
Experiential Marketing in Consumer's Lives
Growing up in the Dominican Republic, a Caribbean nation rich in culture but lacking in educational opportunities, I was apprehensive...
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jh8577
- Jun 25
- 2 min
Firmenich Creates Magical Moments in a Bottle
I've spent the last seven years writing creative briefs at multiple advertising agencies, waiting for the finished product to be a...
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Gonzalo Gatti
- Jun 25
- 2 min
Understanding MediaLink's Unique Approach to Lead Generation
At Cannes 2024, my NYU class had the chance to visit MediaLink's private beach villa. During a brief but insightful presentation,...
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Dee Boonpiti
- Jun 24
- 4 min
The Cultural Impact of Cannes Lions: A Festival of Creativity and Connection
The Cannes Lions International Festival of Creativity is more than just an event; it is a cultural phenomenon that shapes the global...
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Dee Boonpiti
- Jun 24
- 4 min
Investing in Experiences: Cannes Lions and the Power of Experiential Marketing
The Cannes Lions International Festival of Creativity is not only a prestigious event celebrating the best in advertising and creative...
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Dee Boonpiti
- Jun 24
- 5 min
The Unique Culture of Luxury Sales Associates in Paris
Paris, with its grand boulevards and opulent boutiques, is synonymous with luxury shopping. The city is home to some of the world's most...
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Dee Boonpiti
- Jun 24
- 3 min
The Timeless Allure of Paris in the World of Fashion
Paris, often hailed as the fashion capital of the world, holds an unmatched legacy in the realm of haute couture and luxury fashion. This...
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Gonzalo Gatti
- Jun 23
- 2 min
Gutsy Brands: GUT Agency's Founders Talk @ Cannes Lions 2024
I enjoyed hearing GUT's co-founders, Anselmo Ramos and Gaston Bigio, deliver an inspiring talk on the importance of bravery in building a...
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Gonzalo Gatti
- Jun 23
- 2 min
A New Scent of Innovation @ DSM-Firmenich
During our recent visit to the Paris offices of DSM-Firmenich, I was struck by the unique approach to marketing and advertising in...
130
Gonzalo Gatti
- Jun 23
- 2 min
Diving Into Creativity @ Ores
During week 1 of the GFI, we had the amazing opportunity to visit the Ores agency in Paris. I was thoroughly impressed by their...
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Peiying is not paying
- Jun 22
- 2 min
🎬How Dior is Redefining Luxury Branding in the Digital Playground(included Dior vlog)
Walking into the Dior perfume office feels like stepping into a fashion-forward fairy tale, and it's not just because of the delightful...
190
Elodie Hu
- Jun 18
- 2 min
Opportunities and Transformation for Next-Generation Luxury
On the first day of the Cannes Lions, I attended a session on "Next-Gen Luxury," where speakers highlighted a transformative trend: by...
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Yixuan Liu
- Jun 18
- 2 min
Next Generation Luxury: It’s Not About Exclusivity Anymore
For decades, luxury has been synonymous with exclusivity, but the next generation is reshaping this concept. Gen-Z, with their unique...
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Yixuan Liu
- Jun 18
- 2 min
Sit back and get inspired by McDonald's at Cannes Lions
I attended a panel talk featuring McDonald's Global CMO - Morgan Flatley, President, Internationally Owned Markets at McDonald's UK -...
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jh8577
- Jun 17
- 2 min
The Next Shift In Marketing: Brands Are Taking Creative Control In-House
There's a subtle shift happening in the creative agency industry. During my week in Paris, I admired the approach Chanel has taken with...
150
Elodie Hu
- Jun 16
- 2 min
Modern Elegance: How Louis Vuitton Blends Tradition with Innovation
On the second day of our program, we had the privilege of visiting the Louis Vuitton Family House in Paris. We learned about the brand's...
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Hetvi Parekh
- Jun 16
- 2 min
Sun-Kissed Marketing: France's Long Days, a Boon for Marketers
Wandering through the sun-drenched streets of France this summer, I’ve discovered a fascinating phenomenon: the extended daylight hours...
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