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Post-Cannes Side Conversations
A flight back can lead to many things. The Cannes Lions International Festival of Creativity is renowned as a melting pot of the world's...
nyuimc
Jul 2, 20233 min read
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At the Cannes Festival of Creativity, there ain't no such thing as a free lunch
When I was in college, the number-one rule of hosting an event was to always provide free food. Didn’t matter what kind of event it was,...
nyuimc
Jul 1, 20233 min read
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The Comparison between Fnac and Darty - Two of the European Leading Electrical Retailers
After accidentally breaking my camera on the first day of arriving in Europe, I spent a long time searching for a replacement in Paris....
nyuimc
Jul 1, 20232 min read
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Have Fun, and Always in Our Imagination Era
In today’s marketing world, people are constantly talking about AI, data, insights, Gen-Z, and Purposes…, which made marketing sounds...
nyuimc
Jun 29, 20232 min read
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Riders on the Storm
A brief reflection on norms, society and the impact of idleness on unmet desires.
nyuimc
Jun 29, 20232 min read
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Dream Big, Creativity never dies!
I had been so excited about the Cannes Lions Festival for so long and added multiple events and speeches to my schedule. On the first day...
nyuimc
Jun 28, 20232 min read
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Beyond Selling Anxiety: Dove's Real Beauty Campaign Unveils the Marketing Magic
In a world plagued by anxiety-inducing marketing tactics, Dove's Real Beauty Campaign shines like a beacon of hope. This remarkable...
nyuimc
Jun 28, 20232 min read
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From Plastic to Passion: Unveiling the Green Divide between American and French Starbucks
In a world grappling with environmental challenges, the responsibility of businesses to prioritize sustainability has reached a critical...
nyuimc
Jun 28, 20232 min read
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France vs. United States: Cars
The two weeks in France ran so fast, and I was already back in New York. During the whole time I was in France, I found there are so many...
nyuimc
Jun 28, 20231 min read
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CHANEL: Unveiling the Enchanting World of French Fashion
When one thinks of French fashion, a brand that immediately comes to mind is CHANEL. Synonymous with luxury, elegance, and timeless...
nyuimc
Jun 28, 20232 min read
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"Unpack" with Jessica G. Sanoh
An Original Travel Blog Series What's the saying? "Time flies when you're having fun?" Well, fun was indeed had and new connections (dare...
nyuimc
Jun 28, 20232 min read
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Coastal Paradise: Discovering the Enchanting Beaches of the South of France
The sun-drenched coastline of the South of France is home to some of the world's most enchanting beaches. Two standout destinations,...
nyuimc
Jun 28, 20232 min read
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"Unpack" with Jessica G. Sanoh
AN ORIGINAL TRAVEL BLOG SERIES Do you want to know a secret? I'm an "imposter," or so that was the narrative I once harbored in the...
nyuimc
Jun 28, 20232 min read
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"Unpack" with Jessica G. Sanoh
AN ORIGINAL TRAVEL BLOG SERIES Each year, roughly 200 million international visitors descend upon Paris, the "city of lights," and in...
nyuimc
Jun 28, 20232 min read
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Alain Resnais and the Left Bank Group: Pioneers of French New Wave Cinema
Alain Resnais, along with a group of like-minded filmmakers known as the Left Bank Group, played a crucial role in shaping the French New...
nyuimc
Jun 27, 20232 min read
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The Effects of Keeping Your Eyes Wide Open
Lessons from the 2023 Cannes Lions International Festival of Creativity As a young marketer, attending the prestigious Cannes Lions...
nyuimc
Jun 26, 20233 min read
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Brush Strokes and Brand Impressions: Insights from Van Gogh’s ‘Bedroom in Arles’
Our adventure in Paris brought us to Musée d'Orsay, a veritable treasure trove of artistic masterpieces, one of which caught my attention...
nyuimc
Jun 26, 20232 min read
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Overcoming Biases and Building Effective Marketing Campaigns: Lessons from Grindr's Iconic Campaign
In 2021, the outbreak of monkeypox brought back echoes of the AIDS epidemic, affecting the gay community in particular. The response to...
nyuimc
Jun 26, 20232 min read
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"Unpack" with Jessica G. Sanoh
AN ORIGINAL TRAVEL BLOG SERIES Everyone has a story to tell. You just have to be willing to listen. As I travel through France for the...
nyuimc
Jun 26, 20232 min read
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Designing Success: The Art of Booths at Cannes Lions and Beyond
As someone deeply passionate about the design world, I couldn't help but be captivated by the incredible booth designs at the Cannes...
nyuimc
Jun 25, 20232 min read
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