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Reverse Day: When Cultural Context Reversed Our Strategy
Havas Paris At Havas Paris, our team presented an integrated marketing proposal tailored for KFC France. Our concept was built on a...
Ruiz Liu
Jun 142 min read
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The Impact of Globalization on Consumer Behavior
One of the most surprising things I’ve realized during our time in France is how globalization is quietly reshaping what people desire,...
csn9502
Jun 122 min read
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Reflections on France: A Journey of Growth and Discovery
The end… These two weeks have given me memories, challenges, struggles, and exhaustion. It was intense but a great experience. This was...
tb31760
Jul 10, 20242 min read
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Cannes Lions: A Week of Innovation and Inspiration
I don't know where to begin. Cannes Lions was filled with activities, and there was so much to see and learn that it was difficult to...
tb31760
Jul 10, 20242 min read
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Exploring Global Marketing and Perfume Creation in Paris
On the 4th day of the program, we visited Havas and Compagnies, a marketing agency. We learned a lot about the company, especially how a...
tb31760
Jul 10, 20242 min read
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Paris: Where Luxury Meets History
I sat there, listening to him talk with pride and confidence, explaining the long history of Louis Vuitton – how it came to be what it is...
tb31760
Jul 10, 20242 min read
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Bridging Global Unity in Beauty: Insights from Allan Spector, CEO of L'Oréal Brazil
As the CEO of L'Oréal in Brazil, Allan Spector oversees operations in the world's fourth-largest beauty market. His leadership offers...
Yixuan Liu
Jul 8, 20242 min read
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Embracing AI in Marketing: A Journey of Creativity and Innovation
Hey there, marketing enthusiasts! At Cannes Lions, I attended the "Microsoft | Curiosity & AI in Marketing" session where Kathleen Hall,...
Huating Chen
Jul 7, 20242 min read
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The Future of Luxury: Exploring Markets and Digital Challenges
Hey there, fellow marketing enthusiasts! I recently had the pleasure of attending an exciting session at NYU Paris, where several...
Huating Chen
Jul 7, 20243 min read
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Memories & Growth in France
Let's be honest, applying for NYU SPS's Global Field Intensive program in France was daunting. Essays, CVs, the whole nine yards. It felt...

Apri Rokh
Jul 7, 20242 min read
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My 30-Second Shot with John Legend
Day 2 at Cannes Lions 2024 was already incredible, but then... WHAM! The universe aligned, and I found myself face-to-face with John...

Apri Rokh
Jul 7, 20241 min read
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Unveiling European Digital Excellence: My Visit to EDG in Paris
My recent visit to the European Digital Group (EDG) headquarters in Paris opened my eyes to the world of European digital giants. Having...

Apri Rokh
Jul 7, 20242 min read
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The Power of Brand Building: Insights from the Cannes Lions
Hey there, fellow marketers! At the Cannes Lions Creativity Festival, I had the opportunity to listen to some fantastic talks about brand...
Huating Chen
Jul 7, 20243 min read
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Cannes Do It! Our Wild Ride at Cannes Lions 2024
Buckle up and get ready for the ultimate creative adventure! Join us as we dive headfirst into the whirlwind of Cannes Lions 2024. From...

Apri Rokh
Jul 7, 20241 min read
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How Luxury Brands are Saving Paris' Historic Treasures
My first few days in Paris with the Global Field Intensive program were anything but luxurious. Sure, it's PARIS, so a sense of grandeur...

Apri Rokh
Jul 6, 20242 min read
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How Louis Vuitton Masters the Art of Luxury
When you think of Louis Vuitton, the first things that come to mind are probably their iconic monogram, luxurious leather goods, and the...
Huating Chen
Jul 6, 20243 min read
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Envisioning the Future: My Cannes Lions Experience with Elon Musk
An Unforgettable Encounter Attending Cannes Lions has always been about glimpsing the future of creativity and innovation. This year, it...

ZIJIE
Jul 6, 20242 min read
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Stepping into History: A Visit to Louis Vuitton's Family Home and Workshop
Stepping into History: A Visit to Louis Vuitton's Family Home and Workshop A Journey to Asnières Nestled in the quiet village of...

ZIJIE
Jul 6, 20242 min read
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A Day at Perfums Christian Dior Headquarters
Starting the Day with Luxury As a part of our immersive study tour in Paris, my classmates from the Integrated Marketing program at New...

ZIJIE
Jul 6, 20242 min read
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A Private Glimpse Behind the Royal Curtains
As part of a special arrangement through my school, I had the privilege of experiencing the Palace of Versailles not just as a tourist,...

ZIJIE
Jul 6, 20242 min read
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