Should the Luxury Industry Stay Aloof or Become More Down to Earth in the E-commerce Era?
At the NYU Paris campus, I had the privilege of listening to three guest speakers from the luxury industry who shared their insights on...
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eca9393
- Jun 28
- 1 min
Hermès: Redefining Luxury with an Unconventional Branding Strategy
While visiting Havas, I was surprised to learn that Hermès doesn't prioritize branding in the conventional sense. In an era where brand...
20
eca9393
- Jun 28
- 1 min
Transforming Marketing with Immersive AR and Interactive Storytelling
I recently attended a panel discussion focusing on the impressive technology of Meta Glasses, representing a significant augmented...
20
eca9393
- Jun 28
- 1 min
Unleashing Creativity with Unforgettable Beach Experiences
The Cannes Lions 2024 event was a remarkable showcase of creativity and innovation in marketing. The beach experiences at Cannes Lions...
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Ashna Siddiqui
- Jun 27
- 2 min
Cannes Lions After Hours: Networking in the Heart of Innovation
Being present at the Cannes Festival provides an unrivaled opportunity to witness innovative marketing and communication tactics from...
190
Jackie Benisch
- Jun 27
- 2 min
The Wacky Uniqueness of "Poor Things"
From Inspiration to Manifestation: Behind the Scenes with "Poor Things" The presentation I was most excited about was "From Inspiration...
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Ashna Siddiqui
- Jun 27
- 2 min
Behind the Scenes of Parisian Luxury: Marketing Mastery at Dior and Louis Vuitton
Paris, the city of lights and fashion, has always been associated with luxuriousness and grace. Parfums Christian Dior and the Louis...
230
Ashna Siddiqui
- Jun 27
- 2 min
Cannes Lions: The New Coachella for Influencers?
Unveiling the Influence of Cannes Lions on Modern Marketing A single fact became very evident to me as I absorbed myself in the vibrant...
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Ashna Siddiqui
- Jun 26
- 2 min
Harmonizing Marketing and Music: My Experience at the Cannes Lions Song Writing Camp
Being at the Cannes Lions International Festival of Creativity offered an exclusive viewpoint on the intersection between marketing and...
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Hetvi Parekh
- Jun 26
- 3 min
Freebie Frenzy at Cannes Lions
The Cannes Lions International Festival of Creativity is not just a hub for the world's best creative minds; it's also a treasure trove...
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Yixuan Liu
- Jun 26
- 3 min
After this talk, I really want to join Kraft Heinz!
In the ever-evolving landscape of consumer preferences, legacy brands often face the challenge of staying relevant. At the recent...
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Mariana Perret-Gentil
- Jun 26
- 1 min
Timeless Message, Timely Delivery: The Power of Dove's Real Beauty Campaign
Cannes Lions 2024 was filled with brilliant marketing minds, but one session resonated deeply: the story of Dove's iconic Real Beauty...
70
Mariana Perret-Gentil
- Jun 26
- 2 min
Fan Truths vs. Brand Truths: Finding the Perfect Harmony at Cannes Lions
Two concepts stole the show at Cannes Lions this year: fan truths and brand truths. At first glance, they seem like two sides of the same...
150
il2482
- Jun 26
- 2 min
Don't Think About It Too Much
It's funny how, during the first few days of the Cannes Lions Festival, I felt an immense fear of approaching people and introducing...
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il2482
- Jun 26
- 2 min
CMOs in the Spotlight: Special Advice
I had the incredible opportunity of attending the "CMOs in the Spotlight" session at the Cannes Lions Festival, featuring Manuel Arroyo,...
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eca9393
- Jun 26
- 1 min
Elegance vs. Impact: Unveiling the Art of French and American Advertising at Dior, Chanel, and LVMH
I noticed a stark difference between French and American advertising approaches while visiting Dior's, Chanel's headquarters, and LVMH...
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Daniela Molano
- Jun 26
- 2 min
DoorDash's Super Bowl Ad - A Masterclass in Creative Marketing
At the Cannes Lions Festival, one of the most electrifying sessions I attended was with the Chief Marketing Officer of DoorDash, who...
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jh8577
- Jun 26
- 2 min
The Realities of Attending the Cannes Festival
The Cannes Lions Awards is what you make it. I've attended many marketing conferences, but nothing compares to the Cannes Awards—where...
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Daniela Molano
- Jun 26
- 2 min
From Boxes to Bags – The Timeless Relevance of Louis Vuitton
One of the most memorable experiences on the trip was visiting the Louis Vuitton family home, now a museum and factory for special...
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Daniela Molano
- Jun 26
- 2 min
Embracing "Solo Sé Que No Sé Nada"
During the Cannes Lions Festival, I had the privilege of attending a talk by Javier Campopiano, the Chief Creative Officer at McCann...
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